Connekt helps businesses talk to their customers on WhatsApp. This policy explains what information Connekt handles, how it uses Meta’s WhatsApp Business Platform, and how to ask for data to be deleted. The short version: a business’s customer data belongs to that business, and we use it only to run Connekt for them.
1.Who we are and what this covers
Connekt is a customer communication and CRM platform for businesses, built and operated by DasSoft, the operating brand of Das Software Solutions, registered in India. In this policy, “we” and “us” mean Das Software Solutions.
Connekt is in development. This policy describes how Connekt will handle information once it is available. It applies in addition to the DasSoft website privacy policy.
Registered address: Muzaffarpur, Bihar, India
2.Businesses and their customers
Two groups of people are involved when Connekt is used:
- Businesses that sign up for Connekt, and the people on their team who use it.
- Their customers, who message those businesses on WhatsApp and, later, on Facebook Messenger and Instagram.
A business decides why it communicates with its customers and what it keeps about them. We process customer information on the business’s behalf, only to provide Connekt to that business. If you are a customer of a business that uses Connekt, that business is your first point of contact for questions about your information. You can also contact us.
3.Information we process
About businesses and their team members: name, email address, business name, account settings, and the WhatsApp Business account and phone number a business connects to Connekt.
About customers, received through Meta: phone number, WhatsApp profile name, the content of messages and any media or files they contain, and message timestamps and delivery status.
Added by the business: contact details, notes and other information a business records about its customers in Connekt.
Service logs: technical records needed to run and secure the service, such as sign-in events, errors and IP addresses.
4.How we use information
- To provide Connekt: showing conversations, sending the business’s replies, and organising contacts and history.
- To keep the service secure and working, and to fix problems.
- To support businesses that use Connekt when they ask for help.
- To meet legal obligations that apply to us.
We do not sell personal information. We do not use customer conversations or contacts for advertising, and we do not contact a business’s customers ourselves.
5.Meta services
Connekt sends and receives WhatsApp messages through the WhatsApp Business Platform, provided by Meta Platforms, Inc. and its affiliates (“Meta”). A business connects its own WhatsApp Business account and grants Connekt permission to act on it. Messages between the business and its customers are delivered by Meta, and Meta processes them under its own terms and the Meta Privacy Policy (opens in a new tab).
Businesses using Connekt must follow the WhatsApp Business Messaging Policy (opens in a new tab), including getting customers’ agreement before messaging them.
We use information received from Meta only to provide Connekt to the business that connected the account. When Facebook Messenger and Instagram are added, they will work the same way and this policy will be updated before they are.
6.Service providers
We use a small number of service providers to run Connekt:
- Messaging: Meta, through the WhatsApp Business Platform.
Providers may process information outside India. We may also disclose information where the law requires it.
7.Where information is stored and for how long
We keep customer conversations, contacts and other business data for as long as the business has an active Connekt account, unless the business deletes them sooner.
When a business closes its account, we disable access to its data and keep it for up to 30 days so the account can be recovered. After that, we permanently delete the account’s data, including conversations, contacts and attached media, from our active systems.
Encrypted backups are kept on a rolling 30 days schedule and are removed automatically when that period ends.
Some information may be kept longer where the law requires it, such as security logs, account registration records, billing records and information we must keep for legal reasons. These records are kept separately, with restricted access, and deleted when they are no longer needed.
8.How we protect information
Connekt is served only over encrypted connections, and access to customer information inside DasSoft is limited to the people who need it to operate, secure and support the service. No system is completely secure, but we take reasonable steps to protect the information we hold.
9.Data deletion
Businesses can ask us to delete their Connekt account and its data by emailing hello@dassoft.in from their registered email address with the subject “Connekt Data Deletion”.
Closing an account starts a recovery period of 30 days. After it ends, the account’s data is permanently deleted from our active systems.
A business can also ask for early deletion, without waiting for the recovery period. We aim to process verified early deletion requests within 2–3 working days, subject to legal requirements. Any copies left in backups expire on our backup schedule (see Where information is stored).
A business can disconnect its WhatsApp Business account from Connekt at any time. Disconnecting stops further messaging, but it does not delete conversations or contacts already stored in Connekt. To remove those, ask for deletion as described above.
Customers of businesses using Connekt can ask the business to delete their information, or contact us at hello@dassoft.in. We will work with the business to process verified requests.
Information we must keep by law may be retained for as long as the law requires. Deleting information from Connekt does not delete messages already stored on the devices of the people in the conversation, or copies Meta keeps independently.
10.Your choices and rights
You can ask us what information we hold about you, and ask us to correct or delete it, by contacting us at hello@dassoft.in. Depending on where you live, you may have further rights under data protection law, including India’s Digital Personal Data Protection Act, 2023.
11.Children
Connekt is a service for businesses. It is not directed at children.
12.Changes to this policy
We will update this policy before Connekt launches and whenever our practices change. The effective date at the top of the page shows when it last changed.
13.Contact
Questions about this policy can be sent to hello@dassoft.in, or through the contact page.